Starting an online or offline business on the right foot requires proper market research. This analysis should include what is known as market segmentation, which helps you define the target audience to whom you are going to offer your products. This article explains what this… Read More »Market Segmentation: A Complete Guide For 2020
Have you ever thought about being a release copywriter? Good for you! A copy that writes texts to sell info products is no better than one that does not: not at all! However, whoever has worked on a release is an all-rounder with experience in… Read More »5 Things Every Pitch Copywriter Should Keep in Mind
Suppose your goal is really to have a presence on the internet. In that case, the first thing you have to consider is content marketing to increase your website traffic and thus attract quality visits to later convert them into potential buyers. You know why?… Read More »Comprehensive Guide On Content Marketing: How To Use The Full Potential Of Content
Something tells us that if you are here, you have understood what Content Marketing is about, a content-based strategy, and its importance within the digital environment. Great! that means you are about to unlock the next level: making a content plan step by step. In… Read More »How To Make A Content Plan: 8 Proven Steps To Dominating With Content
I am not far from thinking that those who can write have a “superpower.” The creation of content, whatever its form, almost always borrows the written word. Creating content is knowing how to persuade; it knows how to convince. It works for everything: A speech… Read More »Content Creation: The Ultimate Guide for Dummies [25 Concrete Tips + Checklist]
Do you want to add content to your blog, your site? Or even get started in web copywriting. You will undoubtedly be faced with this question one day: how to write an article? But also, where to find inspiration? How to keep your blog alive?… Read More »How to Write Successful Blog Posts? (The Complete Guide)
I have always been a staunch supporter of Remote Work, which I have been practicing for over six years. I see a lot of advantages in teleworking: increased productivity less waste of time in transport ecology stress management better reconciliation between professional and personal life … Read More »Remote Work: 29 Simple Tips To Tame Telework [& Fight Covid-19]
In this article, I show you how to adapt your content marketing strategy to the current situation. It is a frontal shock, brutal, and unprecedented. Beyond the astonishment, we must adopt. The situation is new. It calls for new behaviors. Whatever the size of your… Read More »Skyrocket Your Content Marketing Strategy To The Time of Covid 19?
To get people’s attention, there’s nothing like telling them a great story. That’s my opinion anyway. And that’s the crux of the matter of Digital Marketing. Indeed, to optimize your efforts in Digital, you must succeed in capturing the attention of Internet users. This is… Read More »What is storytelling? Definition and Techniques
Did you know that, according to Brian Clark, the American master of copywriting, only 20% of internet users decide to click on your title? 2 out of 10 people! It’s cold in the back, I grant you. Yes, let’s face it: your web content will… Read More »How to Write a Catchy Headline That Generates Clicks?