Your articles are heavy.
Your readers aren’t hooking. Yet they are trying to read you.
But you are not helping them.
Long sentences, blocky text, no formatting, non-existent punctuation… these minor cumulative errors kill your blog.
They scare your readers away.
Admit it. You are disappointed.
You thought your last post would have created a big buzz. You gave your all to write something great.
Your time. Your energy.
But the shares are as calm as the beach in winter.
Writing quality articles is essential for success. But that is not enough.
It is also necessary to transmit the information correctly.
Mastering the fundamentals of copywriting is essential to hope to rise to the rank of lord and ascend the throne of the big winners.
In this article, I will give you 27 copywriting techniques. Each of these will help you improve your blog posts in one way or another.
1. Boss the packaging
A successful headline is the basis of a good article. To rush it is a mistake.
I like to compare it to wrapping a packet of cereal.
You know, those super flashy boxes that you find in the supermarket, like Frosties or Smacks.
They catch the eye and make you want to take the package to find out more.
The title of your article is the same.
It is there to attract attention and encourage the click. It should make you want to devour your content until the last word.
I give you the express magic recipe when you don’t know how to do it:
- the title is RESULT oriented;
- it contains STRONG action words;
- it provokes emotions (curiosity, excitement, fear, surprise…).
2. I need air, AIR
I start writing a massive block without skipping any lines. No subtitle. I chain the sentences one after the other.
We agree. Small red cross at the top right.
You must follow these good copywriting practices in mind:
- maximum four lines per paragraph;
- mark an actual line break (white line) between each paragraph;
- vary the pace (paragraphs of one line, three lines, etc.).
Remember that reading on the screen is tiring. It must be facilitated as much as possible.
3. use metaphors
Images are some of the most powerful copywriting techniques around.
They help to understand the text better.
Since the beginning of the article, I have already used several: the beach in winter, the packet of cereals…
Thanks to metaphors, you go from an abstract text to something concrete, easily understandable.
Besides, speaking of understanding…
4. A 9-year-old kid must understand your article
You know what?
He became President of the United States. Pretty good.
It is understandable.
The politicians bathe us with big speeches. Most people don’t understand it.
So when they hear familiar words, inevitably, they are more sensitive.
For you, it’s the same.
Keep this copywriting technique in mind and banish technical vocabulary. Use simple words to be understood by as many people as possible and reach your readers more quickly.
5. use short words
They are easier to understand.
Go back to your complex sentences. Try replacing a long word with a shorter synonym.
You will keep readability and ease of reading.
6. Use the 50:50, one of the scariest copywriting techniques
Yes. This is my last word, Eddy. I want to delete half of my article after proofreading it.
I advise you to write without rereading yourself at first. You let your feather speak like a singing bird in your garden.
When you’re done, you go back to your pretty Word document and clear half of the text.
Don’t worry; it’s easy.
You will see that some sentences are unnecessary.
Others can be simplified; words can be deleted…
The purification of the text is an absolute pleasure. It’s like looking for Easter eggs in a big forest. Hunting is the most exciting time.
7. fleas are your friends.
Bulleted lists are simple and effective.
The human brain loves organization. Whenever you need to list in your article, think “lists.”
Don’t be afraid to abuse it.
- They help to ventilate the content
- They break the rhythm of the article is a good way
- They facilitate the organization of ideas
The ultimate proof?
I just did it live while explaining it to you, the class, didn’t I?
8. make like Titanic
“Hello, my name is Georges, and in this article, I will explain how to transform your lawn into a great lawn successfully. The article will be divided into three stages. First of all, I’ll show you….”
Frankly, I’m reading this. I’m putting away my natural sleeping pills. I know the article will do the job ten times better.
You need to wake up your readers. Take them to the guts.
The best way to do this is to use emotions. Play on fears, desires, humor, sadness…
Would you like to watch a boring movie to die for?
The same goes for your readers. They don’t want a sleeping pill.
It is not for nothing that Titanic is one of the greatest successes in the history of cinema.
It was officially voted the film that made you cry the most.
Cry… oh hey, an emotion!
I advise you to read this excellent article - Content Marketing: How To Use The Full Potential Of Content
9. Cut the…
I’m talking about sentences.
I told you the paragraphs should be short. It also applies to your sentences.
Do not hesitate to chop them. To put points. Like I am doing. There now before your eyes.
It makes reading easier and puts the words down.
Vary with longer sentences so as never to accustom the reader’s brain to a redundant reading routine.
10. make mysterious subtitles
It’s an incredible copywriting technique to keep the attention of your readers.
Subtitles bring together the big ideas of your article. They help with content organization and cueing.
It is essential if your blog post is long.
The problem is, people are lazy. And they are satisfied with these subtitles…
How do I force them to read EVERYTHING?
Use the mystery.
With a mysterious caption, you encourage watching the game’s content and therefore improve the average time spent on your blog. This is good for your SEO.
11. Make like Father Beaver
Storytelling is a great way to breathe life into your story.
There are several ways to do this:
- tell your own story concerning a point covered in the article;
- make up a story;
- say to a celebrity story to support your point.
Vary the pleasures according to the need.
12. Don’t mess up the intro
I can’t count the number of articles I’ve seen with smoky introductions anymore.
The one who blah blah blah blah blah blah blah blah blah blah blah blah initiative takes. Which does not provide any emotion. Who does not target? The one that gives the impression that you are a lost tourist in Guatemala.
Remember that you only have 7 seconds to convince your reader.
For him to decide to stay, your introduction must, therefore:
- take it to the guts emotionally;
- show him that you understand him;
- show him that you have what he wants;
- be simple and easy to read.
By respecting these few copywriting techniques, your reader will stay much longer.
The proof, you are still here.
13. Don’t rush the conclusion
The conclusion, for many writers, is yolo.
The end of an article is the last impression you leave.
You eat a delicious scoop of chocolate ice cream. And at the last bite, an old mold makes you spit it all out.
Even if you liked the whole thing, you leave with an unpleasant feeling.
The same goes for your article. It has to be good until the last word comes out with a natural “wow” effect.
It is severe.
In psychology, we speak of the effect of primacy and recency.
Do not panic; behind these barbaric terms, the idea is simple: we remember better the beginning (importance) and the end (recency) of a text, a list, a film … what in fact.
To achieve your conclusion, here are my tips:
- recall the main result of your article;
- motivate people to take action, to put into practice;
- make a call to action (newsletter subscription, sale of a product, etc.).
It’s a great way to wrap up.
14. Ordinate like a king
All these sentences have one thing in common: they are imperative. It is very powerful in keeping the reader engaged throughout your article.
This is called an attention boost.
You must use it regularly to avoid snoring.
Moreover, I propose here nine hacks to bewitch your reader until the last word.
15. Use the five senses
In NLP (Neuro-Linguistic Programming), we learn that some people are sensitive to different forms of communication:
Writing well for the web also means using a varied vocabulary around the five senses so that each person finds their account.
Here are concrete examples for each sense:
- auditory: “Do you hear how that phrase sounds right?” “,
- visual: “You see, I told you so,”
- taste: “That bitter taste after missing an article,”
- touch: “This uncontrollable goosebump after having come close to victory,”
- smell: “This strategy that stinks of defeat.”
You see, it’s simple and efficient. Whatever your field, you can use this copywriting technique.
16. Destroy your worst enemy
No, it’s not Darth Vader.
Your worst enemy is YOU.
The big mistake is to tell your life story by talking only about you. “I did this… I already saw that… I once arrived….“
People come looking for solutions on your blog.
So give them away. Exactly like I am doing here.
Yes, you can use a bit of storytelling.
No, you don’t have to write a diary. In general, you will be doing 80-20.
80% of the time, you speak using the “you” or “you.” The rest of the time, you swipe a few words about yourself to show off yourself or tell a personal story.
17. Use this magic spelling tool
The staff sucks, especially in India. Shells, there are always some, even if you are careful.
Fortunately, there is excellent software to help you correct your mistakes and improve your writing style.
It looks at your readability, repetitions, detects long words, familiar words, etc.
It is the tangible toolbox of the web editor.
It’s called Antidote.
The price remains relatively affordable compared to the many services provided.
18. Make it up to math
And insert numbers.
It is advantageous when you are trying to prove something.
If I tell you, for example, “85% of people make this mistake “, it is more telling than “many people make this mistake. “
“I sold 1,000 USD worth of ebooks” is more powerful than “I sold a lot of ebooks.”
A number fits.
Use without moderation for demonstrations and sales pitches.
19. open up to the world
And insert external links.
It’s good for SEO, and it allows you to give additional resources to your readers.
If an article references the subject you are discussing, do not hesitate to mention it.
Among copywriting techniques, this one is often skipped. But rest assured, you will not lose readers, on the contrary.
It enriches your content and diversifies sources.
Your blog becomes a natural well of information, and the shares are more numerous.
20. Use “because”
Because it will increase your credibility.
It is severe, and it is proven.
Psychological studies have been done in the queues at the checkouts of a supermarket.
At first, the researchers asked to pass in front of others without justifying why.
“Can I walk past you?”. “
A lot of refusals.
On the other hand, people more readily accepted when the researchers added an explanation with “because”:
“Can I walk past you?” Because I have to pick up my son from school in a little while, I’m going to be late”.
When you say something that may surprise you in your articles, follow up with a “because” behind it.
21. Vertical, not horizontal
One of the copywriting practices that take a lot of work but pay off big.
As I explain in my article on the four pillars of a successful blog, blogging is changing.
Before, the horizontal strategy was the most common: writing short articles on lots of topics.
But people are tired of reading crap.
What works today is the vertical strategy—extended articles, which go into depth on a subject.
Like the one you’re reading, which is around 3,000 words long.
If you want to be successful, write cobblestones and be exhaustive.
22. Use powerful words
These are the words that give your article some pep.
Do not say “conquer” but “destroy.”
Don’t say “succeed” but “triumph.”
Do not say “to be afraid” but “to be paralyzed.”
Do you get the idea?
The powerful words multiply by ten the impact of your sentences. When possible, include it in your texts.
23. Put images
Images only have advantages in copywriting:
- they help with SEO;
- they can complete information;
- they can be fun and make people laugh;
- they ventilate the contents.
Depending on your editorial line, you can opt for severe images, humorous gifs…
Do not neglect them. These are tangible assets to help you write well for the web and stand out. They can be an integral part of your editorial line.
24. Dance with the stars
I’m not asking you to dance.
On the other hand, your article is dying to have it. The idea is to quote the giant mammoths of your theme in your writing.
How to do it?
- At one point, you explain that such and such a blogger uses such and such a strategy
- You put a link to his blog
- Once your article is published, you send a little email to the blogger to tell him that you have cited him and that if he likes the article, he can share it.
If the content is good, there’s a good chance they’ll agree to it.
And there, when an influencer with 50,000 subscribers drops a tweet to promote your article, I can tell you that Google Analytics is jumping for joy.
Your list of registrants too.
All these thanks to a small link.
Profitable, isn’t it?
25. And you quote, quote, quote, it’s your way of writing
“Failure is the foundation of success.” Lao-Tzu.
Did you see how a quote immediately inspires class and seriousness?
It’s a great way to introduce sub-sections or add a philosophical touch to your article.
Quotes are timeless and easy to find.
Feel free to insert a few.
The most popular place to find them is undoubtedly goodreads.com/quotes.
26. be as precise as an archer
An archer aims at the center of a target.
You are the same.
In each article, you must aim straight for the heart.
When you write, make sure you have a persona in mind, which is the typical profile of your reader/client.
An article that is for everyone is not for anyone. So tighten the bolts and aim for a specific segment of your target for each item. It’s a basic copywriting technique.
To stay on the right path:
- check that the words used are suitable for your target;
- ask yourself regularly if this part meets its need.
Having your target in mind is the most logical copywriting technique.
It is by starting from the requests of your audience that you write precise and relevant sentences.
27. Be relaxed
My last tip is to keep your tone familiar.
When you advise a friend, you teach them what to do by being yourself. You are not playing a role.
Do the same in your articles.
I repeat, reading on the screen is exhausting.
So if you’re as pompous as a politician, people will skip you to go back and finish level 758 of Candy Crush.
When you reread your article, it should exude simplicity and good humor. Or be very impactful and direct.
In short, write as if you are speaking orally.
Besides, there is an excellent software to dictate your articles to help you: Dragon Natural Speaking.
The best copywriting techniques? There she is…
Writing for the web is not innate. Blogging either.
You must practice.
You must write at least 1000 words daily. At first, you will screw up.
Your first WORDS will not be the best.
But you will see, by putting in place these copywriting techniques, it will eventually come in with training. You will refine your style.
I advise you to force yourself to do it every day to see the first facilities arrive.
But remember one thing: Great ideas are not generated by using formulas, but by something that no one can copy: your creativity.
Yours Sincerely, Devansh Pathak.