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How to Write Successful Blog Posts? (The Complete Guide)

How to Write Successful Blog Posts? (The Complete Guide)

Do you want to add content to your blog, your site? Or even get started in web copywriting. You will undoubtedly be faced with this question one day: how to write an article? But also, where to find inspiration? How to keep your blog alive? Writing an article should remain a pleasure. I will give you some keys to make it easier to write.

Remember that content creation is one of the keys to success on the internet and increasing your audience. You’ve probably heard the famous Bill Gates quote, “content is king.” But for that, you have to know and be able to write articles. This is, for example, the job of web editors.

When I started on the internet, I had no idea how to write an article. Besides, I didn’t like it. I was doing everything in a hurry. It was a big mistake. Over time, I learned to find and structure my content. I wrote more than 1000 articles on my blogs. Here is my little feedback on the subject. You can share your experience in the comments, and it would be a pleasure to talk about it.

1. Find inspiration to write an article

Before you start writing an article, you first need to find the inspiration and the topic. Indeed, no subject, no article. For that, let’s go over some techniques to use.

1.1. Monitor information

All content writers and bloggers should keep up to date with the news that affects their field. To ensure this watch, I advise you to regularly consult Indian and foreign websites and blogs, which deal with the same topics as you. You can use their newsletters, RSS feeds and subscribe to influencers’ social network accounts in your theme.

Do not be satisfied with your favorite fields. Broaden the scope of your research. Indeed, related themes can add an extra touch to your articles, the added value that will appeal to your readers. The important thing is to verify your sources’ accuracy and even be vigilant, and you can be wrong.

You can also draw inspiration from your own experiences when writing your article. It is your knowledge and experiences that will make your writing unique and interesting to your audience.

1.2. Write down his ideas

Writing an article requires good organization. That’s why it’s essential to write down all of your story ideas. Since these ideas can arise at any time of the day, I recommend that you always have a notebook with you. We do not always walk with the latter.

You will certainly be more tech-savvy. Indeed, you can note them on your phone. You can use Keep (Google), Evernote, OneNote (Microsoft). But simple word processing software or a table can do the trick. Personally, I use a simple spreadsheet where I write down my ideas as they go. When I have no idea how to write an article for a week, I just have to draw from the table.

1.3. Use tools

One can also use tools to generate ideas. The article presents how to find keywords, and I had already given several tools that can be used in this context. But below, I will show you four tools that you will use to write articles.

From a subject, the latter will offer you ideas for related topics and determine the traffic potential and competition on it.

1 – Google AdWords and its keyword planning tool is the first that we can mention. It is also among the best tools for SEO.

2 – Semrush allows you to launch research on a theme to find the leaders and the keywords used. You will quickly find ideas for articles.

3 – AnswerThePublic, you indicate a subject in the tool, and it emerges from all the questions that Internet users have about it.

4 – Ubersuggest is a paid tool, but you just have to indicate an article subject, and it will build you the complete structure of the latter with the keywords and the information to use.

1.4. Competitors

Well, whoever has never done it throws the first stone at me… As indicated, by doing the day before, you will consult sites and blogs on the same theme as you. They write articles that will interest you, and you will have ideas that will come to you from them.

For example, you want to bring a different take on the topic or are interested in the topic, and you want to create your article. Be careful not to copy the content because you risk a sanction search engine for duplication of content. In addition, the person from whom you have “stolen” the content will not necessarily appreciate it…

1.5. Meeting the needs of its readers

Your readers can help you on your quest for inspiration. If you maintain a blog or even other content creation medium, you can supplement old posts that have been debatable in the comments. You can also update your articles when the information provided has become obsolete.

Your readers have surely stumbled upon your blog by typing in specific keywords. Analyzing these keywords can give you an idea of ​​the needs of your readership. Likewise, when they leave comments, they may ask you for your opinion on a particular subject related to your theme. This will give you the theme for writing a new article.

1.6. Types of articles, so you don’t run out of ideas

Below, I offer you four types of articles that you can create quickly when you are stuck for inspiration.

1 – The first type is to write an article in which you talk about a known person on the internet or even in “real life.” But also, on a company or give its opinion on service. For example, it is exciting to write an article on a blogger, an influencer, or a YouTuber.

By doing this, you will quickly find topics to present because there is no shortage of famous people. In addition, you will be able to position your articles when a user launches a search with the person’s name in a search engine.

2 – In continuity, you can carry out interviews. With the first type of content mentioned above, there is no interaction, and you choose the angle to write the article. With an interview, there is a constructive exchange. They can be famous people, but also companies. It is always interesting to present a leading company in its theme. Everyone wins.

Indeed, you get relevant content, and you will position yourself in the search engine results on the name of the company. For the latter, it obtains free advertising and generally a link (which improves its SEO). It’s a win-win situation.

3 – Create a top. You could not miss the phenomenon of tops. We can even say that it is fashion. Just look at the success of the sites that bring together tops or the YouTube channels that specialize in this theme. It always attracts many visitors. It is, therefore, a safe bet.

4 – The last type of article is the tutorial. It provides the visitor with a solution to solve a problem. There is a need that you are going to fill. Thus, you will satisfy your visitor, but in addition, the latter will tend to want to follow you if you have done him a favor.

He will also not hesitate to share your article. This allows you to present yourself as an expert in your topic. Plus, visitors will post thank-you comments regularly, and you’ll see that it’s good for morale.

1.7. Fight against the blank page

By following these tips, you shouldn’t run out of ideas for your articles. But the risk of a blank page exists. In other words, you have no idea what to insert in the article.

There is no miracle recipe to fight against the blank page. However, you can set up some habits to find inspiration more efficiently or use the Ubersuggest service (but not free). You can also use internet writing platforms (also paying) such as TextBroker, Scribeur, TextMaster…

If you really can’t write an article, you might need to take a break. Clear your mind, have a coffee, or work out. You will come back to your article more relaxed.

If you have to write an article for your personal blog, don’t force yourself. The pace of publishing your articles should not put pressure on you, and it would be counterproductive.

There’s no point in forcing yourself to write an article if you don’t have the motivation. You might botch your article, and your readers will feel it. It might not be the right time for you, or it’s just the topic of your article that you’re not interested in. You may then need to reconsider its subject.

2. Pre-writing of the article

You have found the subject to write an article, and now you have to practice and write the article itself. In the next and last part, I will discuss the cutting of the latter. But let’s see the pre-writing of the latter. We can split this part into several actions.

2.1. Work in good conditions

The first action to take seems obvious, and yet it is perhaps the most difficult. You have to work in good conditions.

To make the writing process more manageable, you need to find out what works. Do you prefer to write an article by hand or directly on your computer? Likewise, there are some places where you will find inspiration more quickly than others. Do you prefer to work in the morning? During the day? The evening? Do you need to be comfortably seated (the quality of the seat is essential)? Then, the main thing is to find the method and place where you will feel most comfortable writing.

Above all, try to avoid any distractions. To do this, avoid having a TV or telephone turned on nearby when you are working. It wastes your time and may distract you. It’s more complicated than it sounds.

2.2. Plan to write an article

It might sound academic, but making an outline and a rough draft can be the best way to start writing an article. I do this for each article. We lose a little time at the start, but we gain some later because we do not get lost in writing the article.

In this outline and draft, list the titles of your games, then list your main ideas as keywords in them. Don’t limit your thoughts. Write them as they come without making up sentences.

This should make it easier for you to find the structure for your article. Once you are done writing down all of your ideas, you will quickly find the right pace for writing your article.

2.3. Determine your target audience

An element not to be overlooked before writing an article is the target of the latter. For example, depending on the purpose of the website, the tone could be professional or more personal. The theme will also guide the article.

If you have created one or more personas (I recommend it), you know your audience. This gives an advantage because you know exactly what the latter expects from you.

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3. Structure for writing an article

I just walked you through how to find ideas and the prerequisites to start writing an article. Now, it’s time to move on to the structure of the latter.

Before starting, a quick aside, you should know that an article must be written for your visitors, of course, but also for the search engines. It is crucial to create quality content for the latter if you want to appear in the results. I would say even more if you’re going to be well-positioned in these.

And a winning spot can bring you significant additional traffic. Moreover, an article presented the traffic potential that we gain by improving our positioning.

For this, the first rule is that your article should never be less than 300 words, but I would say that it should never be less than 500 words. If you want to reach the top spots and maintain yourself, especially on competitive keywords, you will need to exceed 1,500 – 2,000 words in your articles.

But back to the structure for writing an article. What are the main elements that compose it? Below, the first answers.

3.1. The title

This is the first thing your reader will read. This will have two impacts. Two solutions, either you write it first or last. If you write it first, you’ll write the content based on that title. If you write it last, after the content, you’ll create it based on the content.

Take the test, and you will see that the title will be different. If you write it first, it’s not uncommon to edit it while you’re writing. Some find it easier to write once the body of the article is entirely composed. It’s up to you to find the moment when you prefer to write it.

One tip for writing a compelling headline is to use at least one word that appeals to your reader’s emotions: unique, revolutionary, etc. This is what will make them want to click. These are also the most shared articles on social networks, as indicated by a study conducted by CoSchedule. It is a classic neuromarketing method.

3.2. The introduction

The first step in your article should be the introduction. This is essential because it allows you to create an expectation in your reader. It is she who will make him want to know more, or not, about the subject. You can also explain the purpose of the latter.

There are several ways to write your introduction:

  • Tell a short anecdote
  • To ask questions
  • Present your approach
  • Put yourself in your reader’s shoes by sharing your concerns
  • Make a promise to solve your reader’s problems with your article.

There is, therefore, no standard format for writing your introduction. However, this should not be too long. If you are writing a newspaper article, it should not exceed three lines. If it is a blog post, the format is more flexible.

3.3. Header Image

It may be helpful to include an image that attracts attention right after the introduction. Remember that a picture is worth a thousand words, and if it is well chosen and relevant, it could also allow your post to be shared (for example, on Pinterest).

3.4. The corpus

Writing an article involves using writing methods. As with the introduction, there are also some for writing the body of your article. You certainly know one of the most famous rules in journalism. This is the rule of five questions. In every newspaper, there are five specific questions to be answered. You can therefore proceed in the same way. Here is the latter:

  • Who? Your visitor should immediately understand who we are talking about. It will therefore be necessary to inform him about these people.
  • What? It seems logical, but it must be remembered that the subject of your article must be apparent and precise.
  • When? It is necessary to specify the date or the period in which the action takes place.
  • Or? As the period, it is essential to specify where the action takes place.
  • Why how? You must specify why the action takes place, what is the triggering factor and how it took place.

You now know the five questions used to write a newspaper article. But in the case of a blog, this is not always useful. When doing a tutorial on Google Analytics, it doesn’t matter where the action takes place. But it is important to know them; they will be able to serve you according to your type of content.

3.4.1 Methods for writing an article

Now, let’s see more concrete methods that will allow you to write blog articles, do copywriting… Here are the main ones to know:

How to Write Successful Blog Posts? (The Complete Guide)
  • The List: You can list your ideas without prioritizing them. This method has the advantage of clarity for the reader, who can more easily find the information sought. It is also interesting for SEO, especially if you are aiming for position 0 in Google.
  • The progression: Starting from a problem, you will show your reader how to achieve the desired result, step by step. It’s close to Storytelling which uses a similar method.
  • Chronology: When you deal with an event, you can tell its unfolding in chronological order. You can also treat it through the reverse timeline method. In this case, you start by dealing with the event, then go back to its causes and likely repercussions in the future.
  • The Debate: This last method involves presenting conflicting arguments and then your point of view on the subject. It takes the classic form of a dissertation: thesis-antithesis-synthesis.

3.5. Image in the corpus

It is interesting to place images in your body. It also helps to illustrate the information contained in the body of the text. For example, if you are presenting software or a service, you will be able to show screenshots that will contextualize your words.

This allows both to air your article but also to provide additional, more fun information.

3.6. CTA

Another possibility is to add CTAs (call to action) for your visitors. Suppose you want to interact with them. The ideal is to place them at the end of your article. But that does mean that your visitors will have to read all of your content.

So, on the one hand, you will lose some of your visitors along the way who won’t see your CTAs, but the ones who arrive at the end will be the ones who are most interested in your content, therefore the most likely to take action. If you want to reach as many people as possible, you can place them at the beginning or in the middle of the article. It can be a subscription to the newsletter (see the best newsletter software), poll, rating…

3.7. The conclusion

It is optional. Nevertheless, it is the occasion to recapitulate the crucial points approached in the article and open the subject. The conclusion of an article makes it possible to end it in a structured way. Indeed, completing an article without a conclusion can give the reader the impression of being hungry for more. Personally, I don’t always use it, but I find that its use allows a better understanding of the article.

Namely, it is not uncommon for visitors to hover over an article, especially if it is long (as is the case here). If there is one conclusion to the article, it’s a mini summary that will interest the reader. Indeed, by reading it, he directly obtains the essential information of the article.

It is crucial for articles whose primary purpose is to push the reader to action: visit a website, subscribe to a newsletter, buy a product, etc.

Write an article for the web

Once your article is entirely written, it’s time to improve it. You can think of it as a rough diamond that will have to be cut for it to gain value. Writing an article is, above all, thinking of its potential reader. It is then necessary to make its reading as pleasant as possible. To do this, remember to air your article.

When writing for the web, we use HTML code tags to format the text (paragraphs, tables, HTML lists, etc.). For those who are not comfortable with these, CMS (like WordPress, Joomla !, Drupal…) have built-in text editors that allow you to format for the web as simple as using the software.

To go further in the creation of content for the web, I invite you to consult my article presenting how to reference your website. You will find advice on best practices to use when writing. Insertion of paragraphs, bolding, hypertext links, images…

Finally, the last mandatory step: Proofreading. Writing an article with spelling or syntax errors will usually make it more unpleasant to read and lose credibility. Well, I admit, it’s not my strong point, but I’m working on it.


To sum up, writing an article can be broken down into several stages. The first is to find the subject to be treated, and then you have to get in condition, then get started. Your best bet is to begin by having structured the article with an outline and keywords. The content will be written much faster. You can use the tools discussed in the article to help you.

Everyone has their own method, and there is no universal technique. The avenues mentioned in this article will allow you to get started in good conditions, avoid running out of fuel and structure your content.

But, over time, you will develop your own methods, there is no secret, the more you write and the more you will improve (it is by forging that you become a blacksmith). You will be able to produce relevant content faster and faster.

What’s your thoughts on the topic? I’d love to hear. Share your thoughts in the comments box below.👇

Yours Sincerely, Devansh Pathak.

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