99% of the people I come into contact with have a stable idea. They believe that making money from copywriting is writing texts for customers. It doesn’t matter if it is on the stock exchanges or working with the business directly. However, this is a very superficial judgment, and you can monetize copywriting (i.e., turn it into money) in dozens of different ways. And customers are not always needed for this.
Moreover, many authors, especially on the stock exchanges, are in a constant illusion of happiness. They say you just need to find out the secret, the place where customers live outside the stock exchanges who are ready to pay a lot of money for their work. Then we’ll heal!
So, I will reveal this secret right now. Customers are everywhere. And nowhere are their people willing to pay a copywriter a lot of money for their work just like that. They consistently pay for some value. The higher the value in the eyes of the paying person, the higher the copywriter’s fee. The texts themselves are not valuable until we have answered a straightforward question: “Why? What do they give? “There is a clear answer – there is value. It’s simple.
But that’s not all. As I said, copywriting earnings are not limited to work with clients. There are dozens of other ways. And today, we will consider them with you. And to make it easier for you to perceive them, I grouped them according to the complexity of development and responsibility (the so-called threshold of entry). I visualized them in the form of a tower (pillar). Nothing better came to my mind at that moment, so I modestly called it “Shardakov’s tower.” It is symbolic because I look at the situation conventionally, from my “bell tower.” By the way, the title is working, so I am open to suggestions. Anyway, make yourself comfortable. We’re getting started!
Four Ways To Make Money From Copywriting
All the methods that we will consider today can be roughly divided into four large groups. A kind of quadrant. Each group has its fundamental differences. Let’s take a closer look at them.
Experienced hired copywriters rarely work. However, even they are sometimes offered offers that cannot be refused. In addition, regular work also has a remote format. I know two copywriters who work for large companies, and at the same time, do not go to the office but work at home or in a coworking space.
The main advantage of such work is a stable salary every month and constant workload on tasks. In addition, large and severe companies that understand the value of content try to support and stimulate the professional growth of copywriters in every possible way. And they spend considerable resources on it. Believe me; I know what I’m talking about. For example, I recently had the opportunity to train the developer of one of the most powerful applications for women, Flo. Imagine what my surprise was when I found out that full-time doctors are present for training in addition to copywriters. Real doctors. And the team there is powerful (photo published with the permission of the company).
Copywriters are often hired full-time to complete specific tasks. The tasks are different: from simple SEO texts or product descriptions to developing and implementing complex marketing strategies. It is more profitable and cheaper to keep a specialist in the state for a fixed fee than freelancing. But the main reason people are hired is to control them, predict resource utilization, and conclude a non-disclosure agreement (NDA). And then, some companies fundamentally want to hire a person and do not work with freelancers.
Below I have outlined the possible options for working in the state according to the range of tasks to be closed. We will bring all these options into a single tower a little later, but we will consider them independently for now.
1. Generation of text mass
This work is analogous to work on stock exchanges. Only a person is hired. What this text mass is then used for is a separate question. We will primarily talk about content marketing (which we will talk about later) or subsequent resale on the same exchanges from promoted accounts. The entry threshold here is minimal, the volumes are large, and there is no responsibility. The payment is naturally low.
As a rule, the employer, in this case, is often a dubious company or webmaster. However, still, such work attracts newcomers, thanks to the sweet promises of bright prospects and a systematic increase in income. In most cases, these promises will never come true because people burn out and leave.
2. Writing SEO-texts
To close these tasks, a person is hired by prominent webmasters or advertising agencies. Technically, anyone can write a letter to an advertising agency from the Runet rating, proposing their candidacy as a web writer. The agency sends a test task and indicates the conditions. To accept them or not – the person decides for himself. Many newcomers get a job at the agency’s staff to make money from copywriting to access related departments (contextual advertising, design, usability, etc.) and gain experience.
3. Description of goods
For this job, the person is usually hired by online stores. At the same time, other word problems are often given to the load: write a text about a company, make a letter for mailing, etc. Payment is most often tied to thousands of characters, although payments for each text or monthly salary can also be negotiated.
Stores, as a rule, rarely offer vacancies for copywriters, so here it is easier to take the initiative and offer your services yourself. Alternatively, write a commercial offer. To get a job in this scenario, you need basic skills in active sales, and therefore the entry threshold is higher here than in the previous options.
4. Work as a commercial writer (copywriter)
Copywriters are often referred to as commercial writers and are hired by large companies to cover the tasks of corporate blogging, mailing, or creating landing pages. A freelance form of cooperation also happens, but less often. To get this job, you need systemic copywriting skills and the ability to solve basic tasks: conduct fundamental marketing analysis, develop prototypes of landing pages, commercial offers, presentations, mailing letters, sales scripts, etc. Vacancies are not so common, so it is much easier and safer to look for such a job by taking the initiative into your own hands.
Commercial writers are often hired by advertising (or, as they are now called, digital) agencies to solve more complex problems in client projects (not everyone can write SEO texts). As a rule, a commercial writer on the staff is “on the payroll.”
5. Working as a UX copywriter (technical writer)
This copywriter job can be found mainly in IT companies. The entry threshold is relatively high here since you need to be “in the know” and translate, on the one hand, complex technical texts into a simple and understandable user language, and on the other hand, write competent instructions (manuals) for developers, for example, on the API implementation.
The salary in this segment is also high, at the junior or middle programmer level. Vacancies are pretty rare, so the initiative is encouraged. Technical writers are often analytical techies who also have writing and audience skills. Both the first and the second, by the way, can be developed.
6. Working as a screenwriter
It is more challenging to get a scriptwriter than a UX copywriter because a business does not need scripts for the same videos so often. And yet, there are companies where good screenwriters are worth their weight in gold. By the way, this is also a segment of information technology. These are the so-called GameDev companies – organizations that develop computer games.
A good game is based not only on excellent graphics but also on a well-thought-out storyline. The screenwriter takes on this task. If you feel that you have the abilities, knowledge, and skills, and you do not want to create commercial texts to sell goods and services, then, who knows, maybe a screenwriter is your calling. The entry threshold, as well as the salary, are pretty high here. Plus, a basic knowledge of marketing is needed (especially when understanding the audience’s interests, values, narratives, and motives). Sometimes the scriptwriter takes over the problem solving and UX copywriting.
7. Work as a creator
A special kind of copywriter who works for branding agencies. He is not faced with the task of solving problems and getting measurable results. His mission is to generate creativity – original, fresh, and memorable solutions. Moreover, the range of functions for the creator is quite wide: from coming up with memes and content for social networks to names, slogans, and advertising concepts shown in Cannes. In a word, a specific job for people with non-standard, imaginative thinking. Salaries also vary widely. The barrier to entry is high because there are no clear criteria for measuring creativity. Everything is at the discretion of the art director who hires the person.
8. Work as a consultant.
One of the rarest vacancies that can only be found in large companies. Good copywriters are hired as full-time consultants. Usually not full-time. The entry threshold is very high here, and you need extensive knowledge and rich experience, both in marketing and sales. I have met only a few people who work on this model. In other cases, consultants work under contracts as individual entrepreneurs. But this is already another step.
In general, copywriting skills are beneficial in finding employment for any position. Looking at the situation through the eyes of a copywriter, you immediately see what the employer needs and what things you should focus on. You can also easily create a killer resume for a specific employer, write a cover letter, and wherewith great chances to get an interview. Copywriting is a helpful direction that helps not only in work but also in life in general. After all, this is not working with texts. This is work with people, with information, and with the context in which people perceive this information.
You May Also Like: My Secret And Very Powerful Copywriting Technique
#2 Freelance (own practice)
I don’t like the word “freelance.” Probably because due to the abundance of exchanges, freelancers merge into a faceless mass. And it doesn’t sound so solid. Imagine that you are a director and you are communicating with a person. In the first case, he says: “I am a freelancer.” In the second: “I have my studio.” When does a person impress you more? Most likely, in the second, because one’s studio is perceived as something more significant, meaningful with additional responsibility.
The word “freelancer” is often associated with something inexpensive and not always reliable. Although there may not be a fundamental, factual difference between these two concepts: a person himself finds clients and solves their problems without being recruited. Most often, as an individual entrepreneur. In this vector, we have the most scenarios for making money.
1. Submitting articles for sale
This is perhaps the most straightforward and cheapest option. We wrote the material, put it up for sale on one or another exchange, and waited for it to be bought. Of course, it is not a fact that they will buy, and there is always a risk of wasting time and energy. However, the likelihood that they will accept is also there. The main disadvantage of this monetization method is unpredictable, which brings prices down to below the baseboard level.
2. Execution of orders on content exchanges
The second of the simplest ways is with a minimum entry threshold. I do not welcome work on exchanges. Nevertheless, without this step, the tower would be incomplete, and therefore, reluctantly, I include it in the material. There is no need to talk about severe earnings here, but you can earn $5 per 1000 signs here, although this has nothing to do with copywriting.
3. Work on freelance exchanges
Another competitive environment in which, however, there are tasks of a higher class and requirements than on content exchanges (for example, the development of a prototype of a landing page or a commercial proposal). Therefore, let’s take it to a separate stage.
4. Own independent brand of copywriting services
A copywriter can provide both a wide range of services and work in narrow areas. For example, I work according to the first model, providing a wide range of copywriting services. But at the same time, I have colleagues who provide narrow-profile services. For example, only commercial offers are being developed. Or just prototype landing pages. Or just sales scripts (such copywriters are also called scriptwriters). Or specialize exclusively in email marketing. Or they only write scripts for commercial videos. Each approach has its pros and cons. If you don’t know where to start, try focusing on one area that interests you the most.
Various approaches can be used to find customers. For example, you can create your website and start running contextual advertising on it. So, by the way, I did at the dawn of my career. Or you can begin with a thematic blog, which potential customers from search engines will visit. You can search for customers through active sales: call, write commercial offers. Finally, you can search for orders in thematic communities. There are a lot of ways.
In thematic communities, the copywriter actively communicates on forums, social networks, or offline events where his target audience is (webmasters, SEO specialists, entrepreneurs, business people, etc.). As a rule, services are not sold directly with this method. Instead, a “selling criticism” approach is used. When a specialist joins in communication, he gives good advice, and clients apply for their services. I have several fellow copywriters who actively participate in specialized exhibitions in the fall and provide themselves with work until the summer and go on vacation in the summer.
5. Additive module
Eerie and incomprehensible name, but now I will explain. The essence of this approach is that the copywriter does not look for orders himself but makes business acquaintances with advertising agencies or other specialized specialists. In a word, with those who already have clients. For example, with a specialist in SEO, SMM, or contextual advertising. A copywriter and a directorate can jointly solve more complex and expensive tasks in such an alliance, which is beneficial to both of them.
It turns out a kind of synergistic effect. You can find someone to join in all the same thematic communities where potential partners live or through active sales. There are also a lot of options here. The main thing is not to be afraid and not to wait for the weather from the sea, but to take the initiative into your own hands. In addition, looking for partners is more accessible than selling to customers: partners, unlike customers, do not pay money. For example, among my colleagues, there is a directologist, an SMM specialist, and an SEO specialist, with whom we, from time to time, close joint complex and expensive tasks.
It is essential to understand that the threshold of entry is relatively high here. People will not risk the project and reputation if they are not sure of the competencies of the copywriter. This is why it is a good idea to prepare a portfolio site in advance.
6. Consulting on copywriting
Among my colleagues, some people have not written anything for a long time. Simply because they do not like to work with texts, but they want to solve complex business problems and build systems. Therefore, they become consultants and take clients for support as advisors, train their sales managers to write scripts or commercial proposals on their own, and marketers to conduct mailings. The threshold for entry is very high here: you need to have a wide range of knowledge and skills and have an established reputation and name. Customers come mainly through word of mouth with this method, but you can build a system to receive them from social networks (most often, Facebook).
You may ask, how does consulting differ from the training below? Fundamentally. In the case of activity, the trainer only teaches, and in the case of consulting, he jointly solves the client’s problems, clearly demonstrating with a live example what to do and how to do it.
7. Learning copywriting
If, in consulting, a copywriter solves problems together with a client, then in the case of training, he only conducts educational activities. This can be both traditional tutoring and corporate training. Online or offline. In order not to look for clients on their own, a copywriter can get a job at an educational center and at the same time build his system for finding students. For example, this approach, in addition to providing services, I use. I work as a teacher at the International IT Academy in Minsk (offline) and conduct online training. This is a parallel branch of copywriter monetization. It requires copywriting skills, pedagogical skills, public speaking skills, and organizing the educational process (both systematic and technical).
8. Mediation on exchanges (and not only)
There are a lot of people who make money from copywriting, but they are not copywriters. Many of them, by the way, work on content exchanges. They are well versed in texts and the field, but they do not write anything. Instead, they find customers and delegate the solution to the problem to other authors.
In some cases, a promoted account on the exchange is bought for these purposes. Further, the mechanics are transparent: we take an order for $10 per 1000 characters, give it to the author for $5 per 1000 characters, and make the difference for ourselves. Specialists who choose this path are good managers and know how to build an organizational process to work without interruptions.
9. Brokerage with commissions
This is, in fact, a more advanced and elegant version of the previous point. Its essence is that the copywriter finds a client and then transfers it to his colleague. The final price for the client includes the interests of both colleagues and the copywriter (as a rule, this is 20-30%). In the end, everyone is happy. To attract customers in this case, a passive system with a blog, social networks, conferences (about them – just below), or word of mouth is often used.
10. Copywriting agency
This is an even more complex and advanced version of the previous two points. You don’t have to be a copywriter to make money from copywriting. The main thing is understanding the essence of tasks, finding clients, and building a production process by delegating projects to employees or subcontractors.
The agency can consist either of you alone or of staff of employees (then it is already a full-fledged business) whom you hire to close production and organizational tasks. In the second case, the responsibility increases significantly: you are responsible not only for yourself but also for people.
Clients can be attracted to the agency both passively, through the website, social networks, and advertising, and actively by competently building the work of the sales department.
11. Speaking at conferences
Another way to make money from copywriting is to speak at conferences and various events. Of course, for this, you must have something that you can share with the audience. At first, no one pays for performances, but you can go out to the audience for free, build trust and sell your goods or services. Then, the more promoted the speaker becomes, the more money he is paid for speaking and the more often he is invited.
You may ask: what does copywriting have to do with it? It’s simple. A copywriter is a person who works primarily with people, information, and context so that it is convenient for people to perceive this information. A good speaker always prepares ahead of time and writes a script or outline for his speech. Isn’t it copywriting? By the way, you can speak on the topic of copywriting and any others – there would be an audience.
You May Also Like: Where Can a Newbie Copywriter Make Money
#3 Own business or practice not related to copywriting
Copywriting can be used to leverage a business that is not related to the solution of commercial tasks to order. For example, you can be an artisan, sell your art, and use copywriting to boost sales, create engaging stories, or run social media. Alternatively, you can have your online store. Then, using copywriting, you create a funnel, connect email marketing to warm up the audience, repeat sales, and other technologies that increase the average check and conversion. Let’s take a look at what is included in this vector.
1. Your online store
Anyone can create an online store. This is done for free and in a couple of clicks. For example, you can take a free WordPress system, install the WooCommerce plugin for it, and, voila, your store is ready. You can add products and sell them. Another thing is what else needs to be done to come to the store and buy our products. And here, copywriting is fully revealed, moreover, regardless of in which bundle you use it: in conjunction with SEO and LSI or conjunction with contextual advertising. Texts are needed everywhere.
Yes, you can hire an external copywriter. But, on the other hand, no one knows your business better than you, so sometimes studying copywriting is entirely justified to cut costs. After all, money saved is money earned. Moreover, I know several copywriters who, tired of working on an order, have launched their online stores and are doing great.
2. Sale of goods or services
You use copywriting to create landing pages or multi-page sites to sell goods and services in this option. The situation is similar to an online store, but the system can be more straightforward: one page (Landing Page) with one product, contextual advertising leads. Or a set of such pages, for example, for various seasonal products.
Likewise, private artisans can offer their services. And here, those who live in regions or small cities have a clear advantage over residents of megalopolises: the competition is lower, and often in the areas, competitors’ sites do not have a marketing study, which means it is much easier to detach from them and increase sales.
For example, an electrician in Boston, having mastered copywriting and having basic technical skills in creating websites, can get a steady stream of customers and load himself with work for weeks in advance. I know several such cases from other cities.
Alternatively, you can sell goods and services without even having your website or landing page, for example, with the help of announcements on boards like Avito. Many social networks allow you to create your showcase in them (Facebook, Instagram). Ultimately, it is not so essential to place the text – it would be the audience and the skills to work with it. And this is a profitable business.
But that’s not all. You do not always need to have your products and services to sell them, but at the same time, you can create your own full-fledged business. For example, you are using such a direction as dropshipping. This is when you sell goods, and the manufacturer delivers them. Another option is to sell other people’s goods and services for a commission. Some internet marketers start their business selling leads (requests for goods and services) to process these requests and turn them into real money.
3. Development of internal instructions
Many executives master copywriting to independently write sales scripts and commercial proposals for their managers. Or teach them how to do it. So the company saves hundreds of thousands of dollars on expensive pieces of training, and the money saved is the money earned; remember this.
But that’s not all. Copywriting also instills systems thinking, and structural vision teaches how to build consistency and find contradictions. Many directors, having mastered copywriting, revise their business processes, simplify the system, make it more efficient, affecting income growth.
4. Negotiating and hiring employees
Since copywriting is the work of people and their values, it can also be used for negotiation. So, having mastered the fundamental psychological triggers, you can communicate with clients and partners much more efficiently, getting more profitable deals.
In the same way, you can communicate more effectively with job seekers who get a job with you and negotiate with them on more favorable terms for you. Yes, this does not give money here and now, but it can pay off a hundredfold in a slightly longer term.
In general, copywriting plays into your hands wherever there is interaction with people, so we will not consider derivative methods now.
#4 Content Marketing
I took content marketing into a separate area because its principle is different from other approaches to monetization. Its essence is that you create content for yourself, not for customers, and then monetize it in one of the following ways.
1. CPC monetization
When I said that instead of writing texts for exchanges, it is much more profitable for people to write for themselves and their own sites, yes, in the short term, this is a loss of money, but in the long term, the approach pays off.
For CPC monetization, you create your own website filled with articles optimized for Google search engines. Then, when articles begin to bring people from search engines, you place Google Adsense contextual advertising on your site and earn money for every click. The cost per click depends on a host of parameters such as niche and competitiveness. You can see the cost per click on Google Keyword Planner.
2. CPA monetization
In CPA monetization (Cost Per Action), you also create your website. Still, you earn not on clicks but commissions when the audience performs the desired targeted action on the advertiser’s website. In Runet, this model is better known as a referral or affiliate program. For example, you have probably seen product reviews from Aliexpress on the Web more than once, and at the end of such reviews, there is always a link to the product. The link is not simple, but an affiliate (referral) link. When a person clicks on it and buys a product, the article’s author receives a percentage of the sale.
There are sites on the Internet that combine dozens of different affiliate programs. Examples of such sites are Ad1, AdmitAd, and others. The amount of commission fees varies significantly from niche and can be 4-10% for physical goods, such as a coffee maker, or up to 75% if we talk about digital goods (courses, training, etc.) High commissions are mainly paid in the English-speaking segment… An example of such an aggregator is Clickbank.
The highlight of CPA monetization is choosing a niche that is close to you in spirit. For example, write reviews on various mobile games. Every time people are imbued with your description and register in the game, you get money. Plus, this monetization method can be combined with the CPC model and further increase revenue. The primary condition is that your text materials have good search engine optimization and a detailed LSI core. The principle is simple: the more the target audience comes to your site, the more income.
3. CPM monetization
This method is often used by news and information portals, as well as forums. They engage audiences and then find advertisers who buy ad space. Examples of such ad spaces are banners at the top or side of the site. With this model, payment is usually either a subscription, for example, for a month, or every thousand impressions – hence the name (Cost Per Millenium – payment per thousand).
4. Fixed payment for content or features
The fourth method of monetization is a fixed payment for this or that content or function. For example, I am placing a customized article or link on a website or an email newsletter. The customer pays for this once, and the link or material remains forever.
A separate monetization format is paid additional functions when creating a website and a service (it is also called SaaS – Site as a Service). For example, you have made a directory of companies in your city (such guides are also called classifieds) or an ad site and sell paid services: setting a company name in a frame or raising advertising above others.
As you can see, there are many monetization options here – there would be an audience that advertisers need.
5. Selling your products and services through content
I actively use this method on my blog. Its essence is that you create content read by the audience, imbued with trust, and order your goods and services.
In addition to a blog, you can create a YouTube video, write a book or brochure, maintain a channel or an author’s column in a particular publication.
6. Become an ambassador
When you have your information resource and become an opinion leader, brands come to you to become an ambassador (representative). Simply put, money starts to pay you for what you tell people about the brand, its products, and its services. All that is required of you is to release content with the terms and conditions specified in the contract. This is one of the most challenging scenarios to implement because it often takes years to promote your name.
7. Earnings on derivatives of social media
Content marketing can be used on article sites to maintain a YouTube channel, a Telegram channel, a community on social networks, etc. Media and format sometimes require customization, but the essence remains the same: to earn money, you need an audience with which you can work and which you can influence.
At the same time, it is essential to understand that each channel has its specifics, which must be considered. So, YouTube is one of the largest search sites, and therefore it is advisable to adapt the video to popular search queries to reach a large audience. Plus, the attractiveness of the image to the video, correctly chosen keywords, and description play a role here.
For Instagram, visual elements are even more critical, and the text ideally complements them, enhancing the desired emotional response. Ultimately, even the most minor things, like emoji, can affect the result, and you need to understand this to develop the chosen direction and make money from copywriting.
From this article, you may have noticed that they are united by one common core with all the various ways to make money from copywriting. This core is a value for the audience. A copywriter always works at the level of importance and not at goods, services, or texts. When people see value in what you give or offer, they buy. And that is why the search for a place where large and expensive customers live is a myth. Even if there were such a place, until we offer people value (subjective, which a person defines for themselves), they would not pay us money. Alas, no one needs the texts by themselves…
Which way is closest to you? Or maybe I missed something, and you would like to add? Write in the comments.
Yours sincerely, Devansh Pathak.
P.S. Did you like the article? Share it on social networks by clicking on one of the buttons below.